THE ALTERNATE ROUTE

You know how important an immersive experience is in today’s experiential economy. Especially for your brand’s gear and brand value. As a founder of PressCamp™, and brand leader at top brands such as adidas, SRAM, and Mavic, we bring three decades building exceptional experiences to delight our audiences.

From the Beaujolais region of France to the US Desert Southwest and many postal codes in between, we have been providing customized and carefully curated ride experiences for journalists, bike industry executives, retailers, and the public for three decades. In collaboration with former pro riders, coaches, top chefs, local fixers, and riding personalities, AltRoute/XP rolls all of that up into carefully crafted ride adventures for you. We work closely with you to identify and deliver your specified experiential wishlist. 

We can build a media camp, leadership camp, or riding retreat, with as little as 90 days notice in a location that helps surface your desired outcomes and delivers joy on the handlebars.